Turn TikTok into a sales engine

Four years inside TikTok Shop.

Building it in Europe from the ground up.
Now we build your shop using proven practices.


Led by one of TikTok Shop’s first employees in the West.

Four years inside TikTok Shop.

Building it in Europe from the ground up.
Now we build your shop using proven practices.


Led by one of TikTok Shop’s first employees in the West.

TikTok Shop is no longer an experiment in Europe

TikTok Shop is no longer an experiment in Europe

It’s a top sales channel and a discovery engine. For the brands that use it well. As proven in markets like the UK and Spain.

Source: ECDB (2026); TikTok Shop UK (Jan 2026); NielsenIQ via Europa Press (May 2026)

It’s a top sales channel and a discovery engine. For the brands that use it well. As proven in markets like the UK and Spain.

Source: ECDB (2026); TikTok Shop UK (Jan 2026); NielsenIQ via Europa Press (May 2026)

€0bn

€0bn

€0bn

€0bn

TikTok Shop GMV in Europe, 2025 (est.)

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#0

#0

#0

UK's largest beauty retailer (2025)

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#0

#0

#0

Online retailer in Spain (within 18 months from launch)

€0bn

€0bn

TikTok Shop GMV in Europe, 2025 (est.)

#0

#0

UK's largest beauty retailer (2025)

#0

#0

Online retailer in Spain (within 18 months from launch)

And the momentum is growing.

The right time to launch is now.

And the momentum is growing.

The right time to launch is now.

Our prrocess

Our prrocess

From first call to consistent sales, in four steps.

Built from 4 years inside TikTok Shop across the UK, Europe and Brazil.

01

01

Fit and opportunity

We check if TikTok Shop can be profitable for your brand, and how big the opportunity is.

You get

Go/no-go decision + revenue estimate

02

02

Plan

A 6-month plan built on our ACE methodology: products, content, campaigns, ads and budget.

You get

6-month plan with clear targets

03

03

Launch

We work with TikTok’s internal team to get you live: integration, logistics, listings and product pages.

You get

A live shop, ready to sell

04

04

Grow

Three phases. Each one earns the next.

You get

A clear path to scale.

Built on prooven success

Built on prooven success

Success we have seen first-hand.

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Zayla

Category 1

Category 2

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NO LIMITS®

Outdoor & Winter Sports

E-Commerce & Branding

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N95 STREETWEAR

Luxury Streetwear

E-Commerce & Identity

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Zayla

Category 1

Category 2

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Zayla

Category 1

Category 2

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X-AETHERNUS

Creative Agency

Portfolio & Digital Branding

Services

Services

Solutions to scale your brand

Shop management

Strategy, catalogue, pricing, promotional campaigns, logistics and compliance.

Strategy

Operations

Consultancy

Shop management

Strategy, catalogue, pricing, promotional campaigns, logistics and compliance.

Strategy

Operations

Consultancy

Shop management

Strategy, catalogue, pricing, promotional campaigns, logistics and compliance.

Strategy

Operations

Consultancy

Content

Strategy for videos and live streams, including studio space and teams to produce live broadcasts.

Short Videos

Live Commerce

Studios

Content

Strategy for videos and live streams, including studio space and teams to produce live broadcasts.

Short Videos

Live Commerce

Studios

Content

Strategy for videos and live streams, including studio space and teams to produce live broadcasts.

Short Videos

Live Commerce

Studios

Affiliates

Affiliate strategy, recruitment and engagement.

Recruitment

Engagement

Training

Affiliates

Affiliate strategy, recruitment and engagement.

Recruitment

Engagement

Training

Affiliates

Affiliate strategy, recruitment and engagement.

Recruitment

Engagement

Training

The foounder

The foounder

Led by one of the first TikTok Shop employees in the west.

Miguel Pestana

Founnder

Miguel Pestana

Founnder

Guest lecturer and live commerce specialist

Shanghai, London, Lisbon

Guest lecturer and live commerce specialist

Shanghai, London, Lisbon

Contact us

Your brand’s growth on TikTok starts here.

Your brand’s growth on TikTok starts here.

Sustained Growth Personalised to your goals With proven success

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